MERU Company is a financial consulting firm based in Slovakia, providing expert advice and assistance to clients in areas such as investment, retirement, income insurance, and more. As part of my collaboration with MERU Company, I worked on various aspects of their branding and webdesign.

For the branding process, I started with a research phase to understand MERU Company’s values and goals, as well as their target audience. This informed the development of a brand strategy that defined their purpose, personality, and positioning in the market.

From there, I created a visual identity system that included a new logo, color palette, typography, and imagery to communicate the brand’s essence and resonate with their target audience. I also applied this system to various collateral, including business cards, prints, and website.